The poster is about customer satisfaction towards services quality of public transportation and it is similar with the tittle that I have. The problem that I notice with thus poster is, there is no specific place where the research is doing and it is also take randomly. The results occur also don't have the specific or the relevant amounts.
This poster is about understanding students attitude and norms towards carbonated drink and the problem about this poster is the finding that is I don't understand what exactly she tell about. Other than that, objective that stated is to many and not sure where is the most important things among all of its.
Ethnography is the
study of life and culture of a community or ethnic groups, such as customs,
habits, laws, art, religion, language. Field preceding the study is very close to
ethnography ethnology, namely comparative study of different cultural
communities or groups (Richards et al., 1985).
Ethnography is a detailed survey of a group to describe
the behavior, characteristics, and also culture. It is also a qualitative
research method that aims to study and understand the cultural phenomenon that
reflects the knowledge and meaning systems that guide the life of cultural
groups.
Ethnography Study in Marketing
Ethnography in marketing is an approach that can be applied in the context of the industry and also covers business affecting the business category to consumers (B2C) or business to business (B2B). Other than that, ethnography in the world of marketing is to learn about the behavior of customers in selecting products or services offered by the marketers.
Advantages
• Using data sources from both qualitative and quantitative data from
• The data produced more accurate
• The data generated is more inductive
Challenges
• The time taken to obtain data for long periods of up to several months
• Many of the ethnographic method using a small number of participants and the atmosphere around the small scale
• The decision must be made through ethnographic methods through experience
